As the UK basks in the warmest summer since 2018, Brits are increasingly seeking sun-kissed skin without the risks associated with UV exposure. A record number of fake tan products have flooded the market, boasting innovative formulas that not only deliver a natural-looking glow but also offer advanced skincare benefits.
From clear tanning waters to hydrating gradual moisturisers, consumers now have access to a diverse range of self-tanning options. Many modern formulations incorporate nourishing ingredients such as hyaluronic acid, niacinamide, and vitamin C, mirroring the benefits found in daily body creams and facial serums.
Choosing the right fake tan can be daunting, with individual skin tone and type playing a significant role. For those seeking an overnight transformation, fast-drying mousses and clear tanning waters are popular choices. Alternatively, express serums or drops can provide a noticeable glow within just a few hours. Gradual tanning lotions remain a favourite for beginners, allowing users to build their tan slowly and subtly over several days.
UK consumers have been impressed with the Dove Summer Revived Sunkissed Glow + Pro-Ceramides gradual tan lotion, which boasts an affordable price point and impressive hydration benefits. This velvety formula not only delivers an even-toned tan but also provides significant hydration through its pro-ceramide complex and skin-barrier-loving ingredients like niacinamide, aloe vera, and glycerine.
Other highly-rated products include Bare by Vogue Williams clear tan water for overall excellence, Caudalíe Self-Tan sun drops for targeted application, and St Tropez Luxe body serum specifically designed for mature skin. Gatineau Golden Glow Gradual Tan is praised for its efficacy in building a natural glow, while Bali Body Deep Violet self-tanning mousse offers a comprehensive tanning solution complete with a mitt.