Adam Lyons and his troupe of 'finance bros' have achieved over 500 million online views for their synchronised dance videos filmed across the City of London. Lyons, who wears a gilet as his trademark, performs in the Square Mile at least three times a week.
The troupe's first video to gain significant traction was a flashmob in Liverpool Street Station in 2024. Lyons has since collaborated with various brands, including Charles Tyrwhitt, Farmer J, and Reiss, for content featuring their products.
Lyons states that he feels at home in the financial district and aims to bring fun to the City. He emphasises that his performances are not intended to mock financial workers.