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AI Chatbots Give 'Unreliable' Election Advice, Study Warns UK Voters

A new study reveals AI chatbots provide inaccurate and inconsistent voting guidance, often recommending non-existent parties or failing to identify relevant ones. The research, conducted during the recent Hungarian parliamentary elections, raises concerns about the reliability of AI in electoral contexts.

  • AI chatbots frequently offered inaccurate and inconsistent voting advice, according to a recent study.
  • The research, based on the Hungarian parliamentary elections, showed AI recommending parties not running and giving volatile answers to identical prompts.
  • Concerns are raised about the potential impact on voter behaviour in closely contested elections.
  • AI models often began with disclaimers about not giving political advice, before providing detailed recommendations.
  • Experts suggest regulatory gaps need addressing, particularly regarding the transparency of AI-generated political guidance.

AI chatbots have been caught giving dodgy election advice to UK voters, a new study warns. Researchers tested the likes of ChatGPT and Gemini during Hungary's recent parliamentary elections and found that they often recommended parties not even standing, ignored others or gave different answers to the same question.

The research, carried out by civil liberties group Liberties, raises serious concerns about the trustworthiness of general-purpose AI in electoral settings. The study highlighted a significant bias in party visibility, with opposition party Tisza coming off particularly badly. In 90% of cases where ChatGPT was fed a detailed profile aligned with Tisza's policies, it failed to recommend the party, often suggesting smaller parties that wouldn't stand a chance in parliament or those not even on the ballot.

On the other hand, voter profiles aligned with the national-conservative Fidesz party were recognised far more consistently. ChatGPT identified Fidesz as the sole party to vote for in around half of direct advice prompts from users who supported the party, and presented it as a top option in other cases. This disparity raises questions about the neutrality and completeness of AI-generated political information.

The researchers tested advice from popular platforms using five distinct voter profiles based on a respected Hungarian voting advice app. Unlike traditional voting advice websites or independent media explainers, general-purpose AI systems don't disclose their methods for generating political guidance, and their results aren't reproducible or subject to public oversight related to elections. Despite starting with disclaimers stating they 'cannot give political advice', the chatbots then proceeded to offer several paragraphs of what appeared to be well-argued and authoritative recommendations.

While the study doesn't claim that AI advice affected the outcome of the Hungarian election – which saw Tisza win decisively – it warns of potential impacts in more competitive electoral environments or where voters are less certain. The report suggests that gaps in training data, filters and language-processing limitations may be behind these errors, particularly as newer parties like Tisza emerged prominently only after 2024.

Why this matters: This study is crucial for UK citizens as the increasing use of AI means voters could be exposed to misleading or biased information ahead of future elections. It highlights the need for transparency and reliability from AI tools in politically sensitive contexts.

What this means for you: What this means for you: If you use AI chatbots for political research or voting advice, be aware that the information provided may be inaccurate, inconsistent, or biased. It is crucial to cross-reference AI-generated information with trusted, independent sources.

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