The creator of the popular 'This is fine' meme has lodged a formal complaint against AI startup Artisan, accusing them of stealing his art for their advertising campaign. The meme, which features a dog sitting in front of a burning building, has been in the public domain since 2013.
Artisan's AI-powered billboards have been generating controversy in recent weeks, urging businesses to 'stop hiring humans'. The startup's use of the 'This is fine' meme has been met with criticism from the meme's creator, who claims he was not compensated for his work.
The incident raises important questions about the ownership and usage of AI-generated content. As AI technology continues to advance, businesses and consumers are left wondering who owns the rights to AI-generated creations, and how they can be used.
The BBC has reached out to Artisan for comment, but has yet to receive a response.