A staggering number of dormant buyer records sits idle in the customer relationship management (CRM) systems of UK estate agencies. Viewery.ai's innovative AI voice platform is tackling this issue head-on by reviving these inactive leads and transforming them into active prospects.
The average British branch holds between 3,000 and 10,000 buyer records, but many become inactive within weeks due to agents' intense operational pressures. According to Dmitry Meltsov, Viewery.ai's chief executive, this is often a result of systematic follow-ups being neglected in favour of immediate demands from tight housing stock, slow transactions, and escalating costs from property portals.
The platform works by initiating conversations with these dormant contacts, gathering updated preferences such as ceiling heights, kitchen layouts, garden orientation, school catchments, and commuting distances. It then matches these buyers to new property listings before they appear on public property portals and can directly book viewings into the branch's calendar. The system also integrates with existing agency software, offering additional functionalities like collecting post-viewing feedback and conducting regular check-in calls.
For estate agents, the potential benefits are substantial. Viewery.ai projects that a mere 2% reactivation rate from a database of 5,000 records could generate 100 active buyers without incurring additional portal advertising expenses – freeing up human negotiators to focus on high-value tasks like reviewing AI-flagged matches and managing workflow.
The deployment of such AI in the property sector also raises important regulatory considerations. While the UK's Information Commissioner's Office (ICO) provides guidance on data privacy and the ethical use of AI, the broader European Union AI Act can still influence best practices for UK businesses operating internationally or with EU data. Companies like Viewery.ai will need to ensure their AI systems are transparent, fair, and accountable when handling personal data and making decisions that impact individuals.