Albania welcomed 12 million annual visitors in 2025, a substantial increase from four million a decade prior. Travel companies have been promoting the country's Mediterranean beaches as a more affordable holiday option.
The capital, Tirana, is described as eccentric, energetic, and a key place to understand Albania's unique history. The Pyramid of Tirana, originally a memorial to former leader Enver Hoxha, was rebuilt in 2023 as a cultural space. However, the National Historical Museum is currently closed, with plans to reopen in the near future.
Along the Albanian Riviera, development is ongoing, with new construction evident. While the beaches are noted for their particular geography, they are not as numerous or peaceful as those in Croatia. Roads have improved over the last decade, and a nationwide litter problem is much better, though feral dogs remain an issue.