Amazon Prime Video has secured exclusive global rights to stream the Emmy Awards for six years, starting in 2027. This agreement will see the ceremony stream live for free worldwide each September, without requiring a Prime Video subscription.
The deal replaces the Emmys' previous rotation among traditional US broadcast networks such as ABC, CBS, Fox, and NBC. This marks the first time the gala will entirely leave traditional broadcast television, a practice that has been in place since 1955.
Cris Abrego, chair of the Television Academy, stated that the deal provides the ceremony with "unprecedented global reach," allowing audiences in over 200 countries to watch live. Mike Hopkins, head of Prime Video and Amazon MGM Studios, noted that streaming the show for free aims to deliver "the best entertainment to our customers worldwide."
This move is seen as another example of live events shifting to digital platforms as viewing habits change. The Oscars, for instance, are also moving to YouTube live globally starting in 2029.