A significant class action lawsuit targeting tech giant Apple has been given the go-ahead in the UK, potentially paving the way for millions of iCloud users to claim a share of a £3 billion settlement. The legal challenge, spearheaded by consumer advocacy group Which?, alleges that Apple has engaged in anti-competitive behaviour by effectively 'trapping' users within its iCloud storage ecosystem.
Which? asserts that since 2018, Apple has restricted the functionality of rival cloud services on its devices, thereby compelling users to rely on iCloud. While Apple offers a small amount of free storage, users are typically encouraged to upgrade to paid iCloud plans to back up essential data such as photos, videos, messages, and contacts. These paid plans range from 99p per month for 50GB to £54.99 per month for 12TB.
The core of the accusation centres on Apple's alleged refusal to grant competing storage providers full access to its devices. Apple maintains that these restrictions are in place for security reasons, though Which? argues this also gives iCloud an unfair advantage with more integrated features than third-party alternatives. Anabel Hoult, Which?'s chief executive, emphasised the group's determination to hold powerful companies accountable, stating that 'no company, no matter how powerful, can get away with abusing its position.'
If the lawsuit is successful, approximately 40 million iCloud customers could be eligible for compensation, with an estimated payout of around £77 per individual. The Competition Appeal Tribunal's decision to greenlight the case marks a significant step, which Ms Hoult believes brings them 'one step closer to getting consumers the redress we believe they are owed from Apple.' She added that this action should 'send a strong message to any other companies using anti-competitive tactics.'
Apple has consistently rejected the allegations, describing the claims as 'unfounded.' The company maintains that its customers are not obliged to use iCloud and have a wide array of alternative services to choose from. Despite the approval for the case to proceed, the actual trial is not anticipated to commence until October 2028, indicating a lengthy legal battle ahead.