Apple has confirmed that developers operating in Brazil will now have the option to distribute their iOS applications through alternative app marketplaces, moving away from exclusive reliance on Apple's proprietary App Store. Furthermore, developers will be permitted to process payments for digital goods and services directly, bypassing Apple's in-app payment system. This significant shift comes as part of an agreement reached with Brazil's competition regulator, the Administrative Council for Economic Defence (CADE), mirroring similar concessions made by the tech giant in other major markets.
This latest development in Brazil underscores a growing global trend where regulatory bodies are pushing back against the tightly controlled ecosystems established by major tech platforms. Similar revisions to Apple's policies have already been implemented in the European Union following the Digital Markets Act, and in Japan, indicating a broad international effort to foster greater competition and choice for both developers and consumers. In the United States, a court ruling stemming from the Epic Games lawsuit also compelled Apple to allow developers to direct users towards external payment options.
As part of these changes, Apple has outlined new protective measures designed to safeguard users. These include a notarisation process for iOS applications distributed outside the official App Store, ensuring they meet certain security and content standards. Additionally, alternative app marketplaces will be subject to authorisation requirements, and further rules will be put in place to protect children from inappropriate content and potential scams, according to Apple.
The updated terms in Brazil will also incorporate Apple's Core Technology Commission (CTC) fee structure. This 5% commission, which superseded the previous Core Technology Fee (CTF) in January as part of Apple's revised business terms in the EU, applies to apps distributed via the App Store, through the web, or via alternative marketplaces. Developers in Brazil are expected to agree to the latest update of the licensing agreement by 6th July 2026, marking a clear timeline for the transition.
This move represents another significant crack in Apple's long-standing control over its iOS app ecosystem. For years, Apple has maintained a firm grip on app distribution and payment processing, arguing it ensures security and quality for users. However, competition regulators worldwide have increasingly challenged this model, asserting it stifles innovation and limits consumer choice. The Brazilian agreement further solidifies the global momentum towards a more open and competitive digital marketplace.