Apple's services revenue fell short of expectations in the company's fiscal third quarter, with the company reporting $30.74 billion in services revenue, missing the $31.22 billion expected by Wall Street analysts. The slowdown in mobile gaming and changes to the App Store's business model, including court-ordered payment rule changes in the U.S., were cited as factors contributing to the decline in services revenue. Despite this, Apple noted that its services business continues to attract more customers, with both transacting and paid accounts reaching new all-time highs in the quarter.
Apple Services Revenue Falls Short of Expectations
UKPulse Money DeskApple's services revenue fell short of expectations, with the company reporting $30.74 billion in services revenue, missing the $31.22 billion expected by Wall Street analysts.
- Apple has topped 1.5 billion paid subscriptions for its services business, up from 1 billion in January 2025.
- A slowdown in mobile gaming and changes to the App Store's business model, including court-ordered payment rule changes in the U.S., weighed on Apple's services business.
- Apple's services revenue set a June quarter record, but the total figure includes revenue from Apple Ads, which have become a more significant part of Apple's business.
Why this matters: The decline in services revenue may have implications for Apple's future growth and profitability.
What this means for you: If you're an Apple investor, the decline in services revenue may be a concern for the company's future growth and profitability.