Many travellers are now seeking experiences that align with mystical or astrological cues, according to Booking.com's 2026 travel predictions. The study indicates that 53 per cent of Gen Z and 46 per cent of Millennials consult the stars before booking a trip.
Furthermore, 43 per cent of these individuals stated they would reconsider trips based on their horoscope, and 39 per cent would adjust their plans if Mercury was in retrograde. Research by Virgin Media O2 also shows that 78 per cent of UK-based 25–34-year-olds rely on horoscopes for major life decisions.
For solo travellers, specific destinations are suggested based on astrological signs. For example, Aries, described as adventurous and independent, might consider Iceland's Highlands or New Zealand's Ahuriri Valley. Taurus, who are organised and comfort-loving, could find the Amalfi Coast in Italy or Kyoto in Japan appealing. Geminis, known for being curious and sociable, might enjoy cities like Lisbon, Portugal, or Hanoi, Vietnam. Cancers, who are sensitive and nostalgic, could be drawn to the Scottish Highlands or New England in the USA. Leos, characterised as confident and glamorous, might prefer Saint-Tropez, France, or Rio de Janeiro, Brazil.