The Australian Labor government has pledged to introduce a new single-service opt-out register for gambling advertisements. This measure, similar to the 'Do Not Call' register for spam calls, is part of amendments to its wagering ad bill.
Communications Minister Anika Wells confirmed that gambling companies will incur a new levy to cover the costs of establishing and administering this register. The Australian Communications and Media Authority (ACMA) will be responsible for its operation.
The government's plans also include restricting inducements by licensed interactive wagering service providers and prohibiting certain commission-based referral arrangements. These reforms are expected to move quickly through parliament this week, with Labor sources indicating a hope for passage before the end of Thursday.
This new proposal is a compromise, falling short of calls from some, including Labor and Liberal MPs, for an 'opt-in' model or a complete ban on online gambling advertising.