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Australians' fondness for the C word tied to national cultural identity

Research suggests that Australians' use of creative vulgarities is a signifier of their cultural identity, with younger generations seeing once-taboo profanities as acceptable.

  • Younger Australians see the 'C word' as a signifier of Australian culture and identity
  • Australians rank third in online swearing frequency, but second for breadth and creativity

Academics and lexicographers are exploring how swearing is tied to national cultural identities. Research published in 2025 found that Australians use creative vulgarities more than Americans, but less than the British.

Australians' fondness for the 'C word' is seen as a reflection of their informal and anti-authority culture, which emerged from convicts, bushmen, and soldiers in the first world war.

Why this matters: The study highlights the importance of language in shaping national identity and cultural values.

What this means for you: If you're an Australian, you may be more likely to use creative vulgarities as a way of expressing yourself and identifying with your cultural identity.

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