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BOLD Wales campaign celebrates women with breast cancer hair loss

A photography campaign, BOLD Wales, is celebrating the resilience of women who have experienced hair loss due to breast cancer treatment. The project aims to empower participants and foster a sense of community.

  • The BOLD Wales campaign features women who have lost their hair during breast cancer treatment.
  • Photographs from the campaign will be displayed at London's Piccadilly Lights next month.
  • Participants Rhiannon Thomas and Sam Gronow-Walters found renewed confidence through the project.

A photography campaign, BOLD Wales, is highlighting the strength and confidence of women who have lost their hair due to breast cancer treatment. The project, organised by the Pink Ribbon Foundation, features eleven Welsh women, including Rhiannon Thomas and Sam Gronow-Walters.

Rhiannon Thomas, 36, who was diagnosed with breast cancer in November 2025, described her confidence as being at an all-time low after losing her hair during chemotherapy. However, participating in the campaign helped her find inner strength, stating, "For the first time I feel I look pretty, I look confident and strong."

Sam Gronow-Walters, 44, who has incurable breast cancer and has also lost her hair during treatment, shared a similar experience. Both women met through the campaign and found the experience joyful, with Sam noting, "It was like we'd all known each other before meeting that day, and we still keep in touch now."

The BOLD project began in 2022 after Lisa Allen of The Pink Ribbon Foundation met photographer Caroline Sikkenk, who had previously photographed women experiencing hair loss due to illness. The photographs from the BOLD Wales campaign are scheduled to be displayed at London's Piccadilly Lights next month.

Why this matters: The campaign aims to challenge perceptions of women undergoing cancer treatment by showcasing their strength and beauty, fostering a supportive community among participants.

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