The World Cup quarter-final showdown between England and Norway is set to be a real barnburner, and bookmakers are offering fans an even more thrilling way to get in on the action. A new betting format has been rolled out by Unibet, allowing punters to place wagers specifically on individual quarters of the match – and it couldn't come at a better time.
With FIFA's introduction of mandatory hydration breaks, each half is now effectively divided into two distinct periods, creating four 'quarters' of play. This innovative approach has been hailed as a game-changer by bookmakers, who are keen to tap into the excitement of the World Cup's unique rhythm.
FIFA's decision to introduce three-minute hydration breaks midway through each half has been a hot topic among fans and pundits alike – but it's also given bookmakers a chance to get creative. The breaks may have been introduced for player welfare, but they've also provided an opportunity for broadcasters to cash in with additional advertising slots.
Unibet is leading the charge with its 'Match Quarters' offering, which includes some seriously mouth-watering bets. Fancy both Harry Kane and Erling Haaland scoring within the same quarter? You can get a tasty 14/1 on that happening. Or how about either of them to score or assist in every quarter at 50/1 – it's a real challenge, but could also be an absolute beauty!
This pioneering move from Unibet shows just how quickly the betting industry can adapt to the changing landscape of major sporting events. And while there's no doubt that 'Match Quarters' offers some tantalising opportunities for punters, FDJ United is keen to stress that responsible gambling remains top priority – with price boosts available across each quarter of the match.