British Airways has announced a rise in the number of Avios points required to book reward flights, a move that will affect many UK travellers looking to utilise their loyalty points for discounted travel. Customers with Avios accounts, predominantly frequent flyers or those using Avios-linked credit cards, received an email from the airline detailing the adjustments.
The email, which thanked customers for their 'continued understanding', indicated that the increase is a response to ongoing operational costs faced by the airline industry. This change specifically targets the Avios-only redemption option, meaning that while the cash component of 'reward flights' remains unchanged, the Avios points needed for the flight itself have gone up. This effectively devalues the Avios currency for many users.
The adjustments are not limited to British Airways flights but also extend to partner airlines Iberia and Aer Lingus, which are part of the International Airlines Group (IAG). This broadens the impact for British travellers who often use Avios to book flights across these carriers for both short-haul European breaks and longer-haul international journeys.
For UK travellers, this means that popular destinations, particularly those in high demand, will now require a greater accumulation of points to secure a 'free' flight. For example, a flight that previously cost 20,000 Avios might now demand 22,000 or more, depending on the route and class of travel. This could necessitate a longer period of saving points or a greater reliance on promotional offers to achieve travel goals.
This is not the first time British Airways has altered its Avios redemption structure. The airline previously made changes to the Avios + Cash options and the availability of reward seats, leading to ongoing discussions among loyalty programme members about the value proposition. Customers are advised to review their existing Avios balances and upcoming travel plans in light of these new point requirements.
What this means for you: UK travellers planning to use Avios for upcoming flights will find that their points now have less purchasing power, requiring more Avios for the same routes. It is crucial to check the updated Avios requirements before booking to avoid disappointment. Consider exploring alternative ways to redeem Avios, such as upgrades or hotel stays, if flight redemptions become unfeasible. Ensure your travel insurance covers any unforeseen changes to your travel plans, particularly if you are relying on specific Avios redemptions.
Source: British Airways customer email correspondence