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Brits Flock to Short-Haul European Sun for Summer 2026, Opodo Report Reveals

British travellers are prioritising short-haul European city breaks for summer 2026, with Spain and Greece dominating destination choices. Opodo's new report highlights popular spots and emerging 'hidden gems' for UK holidaymakers.

  • Barcelona, Amsterdam, and Malaga are the top city destinations for Brits this summer.
  • Spain remains the most popular country, accounting for 17% of bookings, followed by Greece at 8%.
  • Emerging destinations like Preveza (Lefkada) and Valencia are seeing significant growth in interest.
  • British travellers prefer booking at least 90 days in advance and favour trips lasting 3-13 days.
  • The UK is attracting significant inbound tourism, particularly from Spain and Germany, with London and Edinburgh being top cities.

Britons are flocking to short-haul European hotspots this summer, according to a new report from online travel agent Opodo. Bookings for July and August 2026 have revealed a strong preference for nearby destinations, with a mix of familiar favourites and emerging trends.

The top five most booked city breaks for Brits are Barcelona, Amsterdam, Malaga, Lisbon, and Faro, which offer a blend of culture, sun, and relatively short travel times. This mirrors broader European traveller preferences, with Palma de Mallorca, Barcelona, Paris, London, and Madrid topping global bookings.

Opodo's analysis highlights several 'new' destinations gaining popularity among British travellers, including Preveza (Lefkada) in Greece, which has seen a 230% increase in bookings. Other notable increases can be found in Valencia (160%), Zakynthos (Zante), Mykonos in Greece, and Funchal in Portugal.

Of the 73% of travellers planning ahead, securing their holidays more than 90 days in advance is not uncommon, indicating a persistent aversion to last-minute bookings. When it comes to trip duration, short getaways (3-4 days) account for 26% of bookings, while slightly longer breaks (7-13 days) make up 27%. Short-haul journeys dominate at 46%, with medium-haul making up 40% and long-haul accounting for just 14%.

It's worth noting that UK travellers to these destinations can enter without a visa for short stays, but may be required to obtain pre-travel authorisation through the European Travel Information and Authorisation System (ETIAS) in the future. The Foreign, Commonwealth & Development Office advises checking their website for up-to-date travel advice, including local laws and safety information. Comprehensive travel insurance is always recommended.

Why this matters: This report provides valuable insights for UK holidaymakers planning their summer trips, highlighting popular destinations and emerging trends. It can help inform travel choices and planning strategies for those looking to secure their ideal getaway.

What this means for you: What this means for you: If you're planning a summer holiday, this data can help you identify popular spots or inspire you to explore the emerging destinations. Booking well in advance, as most Brits do, could secure better deals and availability.

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