Bumble is moving beyond swiping and deeper into real-world social experiences as it courts Gen Z users. The company's newest app, Plans, connects people in low-pressure, group settings for real-world social experiences. Bumble's CEO Whitney Wolfe Heard said the company's newest app, Plans, has shown promising results in early tests and the company will lean more into real-life experiences going forward.
Bumble Teases Swipe-Free Future with IRL Meetups
UKPulse News DeskBumble's CEO Whitney Wolfe Heard said the company's newest app, Plans, has shown promising results in early tests and the company will lean more into real-life experiences going forward.
- Bumble's newest app, Plans, connects people in low-pressure, group settings for real-world social experiences.
- Bumble's CEO Whitney Wolfe Heard said the company will lean more into real-life experiences going forward.
- The company is working on a new interaction model to replace the swipe entirely.
Why this matters: The shift towards real-world social experiences may indicate a change in the way people prefer to meet and interact with others.
What this means for you: If you're a Gen Z user, you may see more opportunities for real-world social experiences on Bumble in the future.