The prospect of Andy Burnham becoming Prime Minister has sparked renewed debate about the future of free-to-air sport in the UK. As the Labour Party's leadership contender has consistently championed public control and access to sporting events, his elevation could potentially signal a significant shift in government policy on this issue.
Currently, the 'listed events' regime – which designates certain sporting events as requiring free-to-air broadcast – remains largely unchanged since its introduction in the 1990s. This is due in part to concerns about disrupting the financial models underpinning major sports and the potential economic repercussions of making more events available for public viewing. However, a more interventionist approach has been gaining traction internationally, with governments increasingly considering their role in ensuring public access to major sporting spectacles.
Mr Burnham's previous experience offers insight into his likely approach to this issue. As Culture Secretary in 2008, he initiated a review of the 'listed events' regime in response to public and political pressure over England football away friendlies moving behind a paywall. The subsequent Davies review recommended expanding the list of live rights, including making home Ashes Tests available free-to-air.
Although these recommendations were ultimately not implemented, the underlying rationale for reviewing the policy – changes in viewing habits and public demand for access – has only intensified in the intervening 15 years. As a result, an incoming Prime Minister may be more inclined to revisit the issue and consider a broader overhaul of the regime.
Internationally, there are examples of governments taking a more active role in ensuring public access to sports broadcasting. Italy, for instance, ensures that Champions League finals involving Italian teams are broadcast free-to-air, while the US has seen high-profile criticism of NFL media deals and suggestions of potential government intervention to reduce costs for fans.