Skincare entrepreneur Caroline Hirons has lifted the lid on her spending habits, revealing a mix of high-end treats and practical purchases that reflect her down-to-earth approach. The woman behind the influential blog Skin Rocks and bestselling book 'Skincare' shares where she shops for groceries, fashion finds, and even underwear.
Hirons is a keen M&S shopper, particularly for essentials like quality meat and sourdough bread - despite some critics claiming to buy from budget supermarkets but secretly indulging in the retailer's more expensive treats. She jokingly references the popular M&S chicken caesar dip as evidence of this disconnect.
For bulkier items like water, milk, and soft drinks, Hirons uses Ocado's online grocery service, reserving weekend trips to M&S for what she calls her 'favourite picky bits'. Beyond the kitchen, Hirons' shopping philosophy extends to fashion and personal items. She confesses a love of 'proper knickers', opting for Calvin Klein briefs bought in sales that will last for years.
Hirons is particularly fond of denim from Frame, admitting to splashing out on jeans during trips to New York - viewing them as long-term investments that remain 'fresh and new'. However, she does have one shopping regret: a pair of Balenciaga trainers purchased during lockdown, which she describes as looking like 'a sock with a big, thick white sole'.
Her leisure purchases reveal an unexpected passion for music, specifically collecting limited-edition vinyl records from artists including Duran Duran, Kacey Musgraves, and The 1975. Hirons admits to never playing these records, instead appreciating them for their aesthetic appeal - a collector's habit that mirrors her penchant for vintage beauty brands on eBay.
Despite her success, Hirons maintains a grounded perspective on material possessions, particularly when discussing the most cherished gifts. She cites becoming a grandmother as the best present she has ever received, describing the experience as 'world-shattering' and incomparable to any material item.