Channel 4 takes over Paramount's TV ad sales from Sky
UKPulse Money Desk
Channel 4 has secured Paramount's TV advertising sales business, a move valued at over £300m, taking it from Sky.
- Channel 4 has acquired Paramount's TV advertising sales business.
- The deal is reportedly worth over £300m.
- This move comes days after Channel 4 announced 340 job cuts.
Channel 4 has taken over Paramount's TV advertising sales business from Sky. The deal, reportedly valued at more than £300m, is seen as a significant boost for the broadcaster.
This development follows Channel 4's recent announcement of 340 job cuts. Channel 4 also manages ad sales for UKTV, which includes channels such as Gold and Dave.