Independent country house agency Chartwell Noble has launched its own artificial intelligence platform, PAPi, designed for its network of self-employed partner agents. The Central England-based firm states the in-house system combines four tools covering property appraisals, marketing, business intelligence, and market forecasting.
The platform includes Pocket PAPi, a mobile hub that offers tools for winning instructions, marketing properties, and managing client referrals. Agents can use it to create social media content, arrange photography and video services, commission floorplans, and manage referrals. It also features an off-market buyer database called the Whisper List, which aims to match prospective purchasers with properties before they reach the open market.
Another tool, Vantage, combines CRM and marketing data to monitor business performance, tracking enquiries, appraisals, instructions, offers, exchanges, completed sales, and fee income. An AI feature named Quorum analyses these figures, identifies potential risks and opportunities, and generates commentary for monthly board reports. Additionally, Market Radar draws on over 2.7 million HM Land Registry transactions, the agency’s own data, and other independent sources to identify areas and price brackets where market activity may increase over the next six to 24 months.
Ross D’Aniello, chief executive and co-founder of Chartwell Noble, stated the decision to build the platform reflected the needs of its self-employed agency model. He added that the technology aims to give agents more time with clients and improve their judgement.