OpenAI has rolled out two new shopping features globally for its conversational AI assistant, ChatGPT. These updates include a virtual try-on function for clothing and accessories and a new option to save products to a Favorites library.
The virtual try-on feature allows users to upload a selfie or full-body photo to see how an item might look on them. This option appears as a "try on" button in ChatGPT's shopping results. Users can also upload an image of an item, such as a web screenshot, and ask ChatGPT to apply it to their photo.
The Favorites feature enables users to save discovered products to a library within the app for later reference. These saved items will be stored alongside any try-on images. OpenAI stated that these new features utilise the recently launched ChatGPT Images 2.5 model.