Christian metal band Demon Hunter has launched a trademark lawsuit against Netflix, citing "substantial confusion" among consumers regarding the streamer's popular film, Kpop Demon Hunters.
The US group, which has been active for 25 years, claims that Netflix's plans for a global concert tour, alongside the movie and merchandise, create an "almost complete overlap" with their own offerings. The complaint, filed on Tuesday by the band's company Hyde Lane, names Netflix Studios and live promoter AEG Presents.
Evidence provided includes an email from someone who reportedly spent $500 on tickets for a Demon Hunter concert in New York, believing it was a child-friendly K-pop show. Other examples include a television producer who reportedly contacted the band's management thinking they were connected to Kpop Demon Hunters, and social media posts incorrectly tagging the band when discussing the film.
The Seattle-based five-piece, who released their 12th album in September 2025, registered "Demon Hunter" as a trademark for recorded music and merchandise in 2022. They have also applied for a trademark related to live music. Netflix has registered "Kpop Demon Hunters" as a trademark for various merchandise uses, with other applications pending.
Kpop Demon Hunters, which began as a 2025 animated film, has become a global phenomenon, with music releases and extensive merchandise. A global live tour is expected to start in 2027, and the film won best animated film and best original song at the 2026 Golden Globes and Oscars. A sequel is reportedly in development, with Netflix also considering other follow-up projects such as a television series and stage musical.