The UK's veterinary services market is facing a major shake-up as the Competition and Markets Authority (CMA) launches a public consultation on new rules designed to boost competition and drive up standards. The move follows a comprehensive investigation that highlighted concerns over the sector, including its impact on pet owners.
The CMA has released draft documents, including the Veterinary Services Market Investigation Order 2026 and accompanying explanatory note, which outline proposed changes to how veterinary practices operate. The authority is also seeking feedback on commitments made by the Royal College of Veterinary Surgeons (RCVS) as part of its undertakings.
According to NHS data, an estimated 12 million dogs are owned in the UK, with a further 10 million cats kept as pets. As the demand for veterinary services continues to rise, so too does the pressure on practices to provide high-quality care and competitive pricing. The CMA's proposed changes aim to address these concerns by introducing greater transparency and accountability within the sector.
The consultation period provides an opportunity for all stakeholders – including pet owners, veterinary professionals, and industry representatives – to have their say on the proposed regulations. As outlined in a recent NHS report, improving access to services and driving up standards is essential for maintaining public trust and confidence in the veterinary profession.
Once finalised, the new rules are expected to introduce significant changes, including measures to increase transparency around pricing and service provision. By fostering greater competition and accountability within the sector, the CMA hopes to ensure that pet owners receive the best possible care for their animals – now and in the future.