A new collaboration between Condé Nast Traveller and H&M is set to bring a touch of vintage holiday style to wardrobes this summer. The collection features a range of t-shirts and caps designed to evoke the relaxed glamour of classic poolside holidays and chic hotel merchandise. This partnership aims to capture the essence of summer travel, offering pieces that can transition from sun-drenched destinations to everyday wear back home.
Fashion editors are already sharing their insights on how to best incorporate these new items into summer wardrobes. The collection is highlighted as a versatile option for pre-planning holiday outfits, ensuring a cohesive and stylish look whether lounging by the pool or exploring a new city. The emphasis is on creating outfits that are both practical for travel and fashionable, with suggestions for various holiday scenarios.
Among the featured pieces is the 'Cabana' tee, envisioned for a Spanish summer aesthetic when paired with white linen trousers and chunky leather flip-flops. Accessorising with an SPF-protected headscarf is recommended for both style and practicality. The 'Perfect Getaway' tee, with its 1970s travel agency vibe, is suggested for styling with colourful crochet shorts and a hibiscus flower, ideal for Mediterranean-inspired package holidays.
For poolside lounging, the 'Find Me By The Pool' tee, featuring an iridescent water design, is presented as a perfect match for a strappy bikini and statement sunglasses. The 'Summer Daze' tee, reminiscent of 1990s children's club merchandise, is updated for modern wear with ultra-chic capri pants, vintage chains, and kitten mules, aiming for a sophisticated Sicilian charm. Finally, the 'Cocoa' tee, in a popular fitted shade, is proposed to be styled with contrasting poppy sky blue elements, a cord and bead necklace, and a casual straw bag for market trips or souvenir runs, with ankle-tied trousers suggested for travel days.
This collaboration taps into the enduring appeal of holiday fashion and the growing trend of comfort meeting style. The pieces are designed to be integrated into existing wardrobes, providing a fresh take on summer dressing that is both nostalgic and contemporary. The focus on versatility means these items can serve multiple purposes, from beach holidays to more casual urban outings.