The trend of choice for UK drinkers is shifting from champagne towards crémant, a more affordable yet sophisticated alternative. A staggering €8.5bn worth of sparkling wine was sold globally in the past quarter-century alone, with a significant proportion being consumed in the UK, according to data from the International Organisation of Vine and Wine.
Crémant stands out by employing the same 'traditional method' as champagne, resulting in characteristic bubbles and complex flavour profiles developed through ageing on lees (dead yeast cells). However, unlike its esteemed counterpart, crémant can originate from several French wine regions beyond Champagne itself – Alsace, Bordeaux, Burgundy, Limoux, and the Loire Valley – each imbuing it with distinct 'terroir' characteristics.
The regional diversity of crémant provides a wide array of taste experiences for UK consumers. Crémant de Loire, often featuring Chenin Blanc, Chardonnay, and Pinot Noir, is known for its crispness, while Crémant de Bordeaux boasts brioche notes from Semillon and Merlot grapes. Crémant d'Alsace frequently combines Pinot Blanc and Chardonnay for a refreshing fizz.
The rise of crémant in the UK market reflects consumers seeking quality at an affordable price. With champagne often out of reach for regular consumption, and prosecco not to everyone's taste, crémant fills this gap with its luxury-like production method but accessible pricing. Many UK supermarkets now stock a wider selection of crémants, making it easy for British shoppers to get their hands on these premium yet affordable French sparklers.
UK Government guidance is focused on travel advice through the Foreign, Commonwealth & Development Office (FCDO), but its availability contributes significantly to cultural and economic ties with France. The increasing demand for crémant in the UK could further boost French wine exports, impacting trade balances.
From a trade perspective, the trend represents an opportunity for UK retailers to diversify their offerings and explore new revenue streams through promoting high-quality yet affordable French sparkling wines, including crémant.