The spotlight is once again shining brightly on the Dallas Cowboys Cheerleaders (DCC), affectionately known as 'America's Sweethearts'. Their Netflix docuseries has catapulted them into global stardom, delivering a perfect storm of viral moments and behind-the-scenes drama. As season three kicks off, we're treated to a new chapter in the lives of these talented women, who are now basking in the glow of their newfound fame.
Kleine Powell and Megan McElaney, two of the squad's most recognisable stars, share their thoughts on the show's impact. For Powell, it's been an 'insane' experience that has not only brought the dance and athletic communities together but also redefined what it means to be a cheerleader. The show's director, Kelli Finglass, notes that despite the tough love often dished out on screen, applications haven't slowed down – in fact, this year saw more people trying out for the team inspired by 'America's Sweethearts' than ever before.
Fame has its perks, of course. Powell and McElaney have secured influencer contracts and brand deals, but they're keen to stress that new recruits should be motivated by a desire to be part of a supportive team, not just a platform for self-promotion. It's about being a friend and teammate first, they insist. But with great exposure comes great pressure – McElaney admits there's an 'anxiety factor' given the squad's perfectionist nature and the constant scrutiny from fans.
The online buzz surrounding their performances can be overwhelming at times. Fans record and share pre-match routines on social media, leaving performers to feel like they're constantly under a microscope. As McElaney puts it, 'it gets in your head'. But despite these pressures, the squad remains tight-knit, with members looking out for each other – Powell checks in regularly with her teammates, while others juggle DCC commitments with full-time jobs and late-night training sessions.
One of the squad's proudest achievements is their fight for fair pay. As one of the world's most valuable sports teams, it was hard to fathom that the DCC were once underpaid. Powell and McElaney are thrilled to be part of this change, vowing to keep advocating for a better future for the team. And with their energetic routines making waves at World Cup games in Dallas – including a rapturous reception from boisterous England fans – it's clear that 'America's Sweethearts' have truly become global stars.