A spirited trio of women from the Black Country, affectionately known as Hilda, Letty, and May, are encouraging people across the globe to get up and dance. Deb Nicholls, Jacky Fellows, and Sue Hawkins have become an internet sensation, racking up millions of views online with their lively performances to an eclectic mix of songs, from the Pussycat Dolls' 'Don't Cha' to Bhangra beats.
Beyond their viral videos, the dancing grannies have a rich history in entertainment. As the founders of Fizzog Productions, they have previously toured with renowned singer Diljit Dosanjh, shared a moment with Formula 1 driver Lewis Hamilton at the Bahrain Grand Prix, and collaborated with presenter and actress Alison Hammond. Their public appearances have included everything from flash mobs at Birmingham New Street station to captivating audiences at the Edinburgh Festival Fringe.
The concept for Hilda, Letty, and May originated over two decades ago when Nicholls, Hawkins (both 54), and Fellows (63) met at drama college. They established Fizzog Productions with a vision to make theatre accessible to those who might not typically experience it. The dancing grannies character was born in 2008, initially as a way to raise money for a charity run in Stourbridge town centre, where their impromptu performance drew roars of laughter and set them on an unexpected path.
Jacky Fellows highlighted their core philosophy, stating, "We just want people to be themselves, we want the world to dance, why not with everything else that's going on in the world." She emphasised the contagious nature of laughter and fun, suggesting that dancing helps individuals "tap into another version of yourself" and momentarily forget everyday worries, including politics.
Deb Nicholls further encouraged people to embrace movement without pressure, commenting, "You don't have to go to a fitness class or the gym, you can dance in your living room or kitchen, and that can help spur you on to do whatever you want to do." The trio often speaks of the liberating feeling of donning their costumes, which acts as a switch, allowing them to fully embody Hilda, Letty, and May and shed their daily identities. Their performances have resonated deeply with audiences, with social media messages consistently reporting how their dancing has brought smiles and laughter to people after long periods of sadness.