David Beckham has taken a £38.9m payout from his personal business empire, DRJB Holdings, after World Cup brand deals led to record income for the former English football captain. The company, which manages Beckham’s business activities, saw a 20 per cent increase in revenue to $110.5m (£84m) in 2025, with profit nearly doubling to $66m (£50m).
New brand deals with McDonald’s, PepsiCo Lay’s, and US telecoms firm Verizon were secured during the summer’s FIFA World Cup. This builds on a multi-year partnership with Bank of America from the previous year, where Beckham serves as a long-term ambassador for its ‘Sports with Us’ programme and played a significant role in its World Cup presence. Beckham also continued his work with Stella Artois over the past year.
Authentic Brands Group, a New York-based media company, acquired a controlling stake in DRJB Holdings for approximately £200m in 2022. Corey Salter, Authentic’s chief executive of entertainment, stated that the recent financial performance demonstrates why David Beckham is considered "one of the most powerful global brands in sport, lifestyle, entertainment and much more."