Global sports streaming platform Dazn is aiming to post its first profit since its inception nine years ago, with CEO Shay Segev expressing confidence that a recent deal to host Fifa+ content will be a key driver. The agreement sees Fifa+, the world governing body's direct-to-consumer product, now exclusively available on Dazn, following Fifa's decision to discontinue its standalone platform.
Fifa+, which was previously available independently, offers a range of football content including extensive archive footage, live games from various lesser-known competitions globally, and magazine-style shows. This content will now be integrated into Dazn's existing sports streaming service, broadening its appeal to football enthusiasts.
For Dazn, this strategic partnership represents a significant step in its long-standing quest for profitability. The company has invested heavily in acquiring broadcasting rights for major sports events worldwide, aiming to become a dominant force in the sports streaming market. The addition of Fifa+'s unique content library is expected to enhance subscriber value and attract new users to the platform.
The move by Fifa to mothball its own direct-to-consumer product and partner with an established streaming service like Dazn suggests a shift in strategy towards leveraging existing distribution networks. This could allow Fifa to reach a wider audience for its niche content without the operational overheads of maintaining its own platform.
The successful integration and monetisation of Fifa+ content will be crucial for Dazn as it seeks to demonstrate a viable path to profitability to its investors. The company operates in a highly competitive market, vying with traditional broadcasters and other streaming services for sports rights and subscriber attention. Achieving a profit would mark a significant milestone for the streaming giant and potentially set a precedent for future content partnerships in the sports industry.