The picturesque village of Chelmorton in Derbyshire has once again risen to the challenge of demonstrating its unwavering devotion to the Three Lions, with an enormous 'England' message emblazoned on a steep hillside that's visible for miles around – and even from the skies above. For years, the villagers have meticulously repainted a series of stones white to spell out this proud declaration, creating a landmark that has become synonymous with their village.
Since its inception ahead of the 2002 World Cup, when the initial idea was conceived by residents eager to show their support for England's national team, the tradition has been carried forward with dedication and passion. Each time a major tournament approaches – be it the European Championship or the World Cup – a team of volunteers springs into action to refresh the paint and ensure the display stands out like a beacon for miles around.
Standing at an impressive 46 metres in length, this giant message is a sight to behold, with air passengers frequently reporting sightings from their aeroplanes as they make their descent into Manchester Airport. Organiser Phil Swindell, 56, who oversees the painting effort each year, revealed that the idea was born out of a desire to 'do something for England', and since then, it's become an integral part of the village's identity.
Despite the drought in major tournament success since 1966, Swindell remains optimistic about the current squad, citing the impressive form of players like Harry Kane and Jude Bellingham. His nephew, Harry Satur, 24, echoed this sentiment, pointing out that 'no-one else is writing it on a big hill' – a testament to the village's unwavering commitment to their national team.
The initiative has not only brought a splash of colour to the hillside but also had a positive impact on the local community. As Chelmorton resident Robert Innes noted, 'You can see it for miles around. People come to the village just to see it so it brings business here.' The visible show of national pride has put the small Derbyshire community firmly on the map, drawing attention and admiration from far and wide.