The Devil Wears Prada 2 has made a significant splash at the global box office, raking in an impressive $233m (£171m) during its opening weekend. This strong performance is particularly notable as it comes from an overwhelmingly female audience, marking a rare occurrence for a film primarily aimed at women to lead the North American summer offerings.
The sequel's financial success underscores the significant purchasing power of female cinemagoers, a demographic often considered underserved by major studio releases during peak seasons. Industry analysts will undoubtedly be scrutinising these figures closely, as they could signal a shift in how studios approach their summer blockbuster strategies, potentially encouraging more diverse storytelling.
For Meryl Streep, who reprises her iconic role, this opening weekend represents a personal best, securing the highest debut for any film in her illustrious career. Her continued draw, combined with the enduring popularity of the original film, clearly resonated with audiences eager to see the next chapter.
The film's performance also offers a compelling counter-narrative to the perception that only male-dominated action franchises can achieve such monumental opening figures. Its success could embolden studios to greenlight more projects with strong female leads and narratives, recognising the substantial commercial returns possible from this audience segment.