Disney is partnering with TikTok to bring Disney-focused fan content directly into the Disney+ app. The companies are starting with a pilot program in the U.S. in the coming months, and plan to expand to additional markets later on. As part of the agreement, fan-made videos on TikTok about Pixar, Marvel, and Star Wars will also be featured in the 'Verts' section of Disney+, the streamer's short-form video feed that rolled out a few months ago.
Disney Partners with TikTok for Fan Content
UKPulse News DeskDisney is partnering with TikTok to bring Disney-focused fan content directly into the Disney+ app. The pilot program will start in the U.S. in the coming months.
- Disney is partnering with TikTok to bring fan content to its short-form video feed.
- The pilot program will start in the U.S. in the coming months.
- Fan-made videos on TikTok about Pixar, Marvel, and Star Wars will be featured in the 'Verts' section of Disney+.
Why this matters: This partnership indicates that Disney is acknowledging the importance of social media in discovering new talent and reaching audiences.
What this means for you: If you're a Disney+ subscriber, you may see more fan-made content from TikTok creators in the 'Verts' section of the app.