Dubai's tourism sector has been dealt a devastating blow following Iran's missile and drone strikes in February 2026, which shattered the city's reputation as a safe luxury destination. The attacks reportedly hit iconic landmarks including the Fairmont hotel and Dubai International Airport, leading to a significant decline in international passenger traffic.
The 'Dubai Invite' scheme, launched by the Department of Economy and Tourism, offers incentives to boost visitor numbers, with residents able to nominate up to three non-UAE resident friends or family for benefits valued at over 3,000 UAE dirham (£610). Nominated individuals must be on a valid tourist visa and can redeem their benefits until December 2026.
The scheme is aimed at mitigating the impact of the crisis, which has seen tourist arrivals plummet. Dubai welcomed nearly 20 million tourists in 2025, but the city's image was severely damaged by the February strikes. The number of airlines operating at Dubai's airports has halved, with many flights rerouted or cancelled due to security concerns.
Hotel vacancies are widespread, and some businesses have reported revenue declines exceeding 50%. Prominent hotels like the Burj Al Arab have brought forward renovation plans, with an 18-month closure announced. To support the government's scheme, many hotels and businesses are offering additional discounts of up to 45% and free nights.
Over 10,000 applications were submitted to the 'Dubai Invite' scheme in its first 48 hours, despite ongoing regional instability. The UK Foreign, Commonwealth & Development Office advises against all but essential travel to certain areas of the wider region, and British nationals are encouraged to monitor FCDO travel advice closely.
The impact on British holidaymakers and expatriates residing in the UAE is substantial, affecting travel plans and the local economy. The 'Dubai Invite' scheme aims to revive tourism and bring visitors back to the city, but its success will depend on the continued stability of the region.