DuckDuckGo, a popular alternative search engine, has launched new 'no AI' web extensions for Chrome and Firefox users. The move is aimed at making its search engine more accessible to users who are concerned about AI-driven results. With its focus on user privacy and transparency, DuckDuckGo has seen a significant surge in traffic, with a 20% rise in the past year, according to a report by SimilarWeb.
The new web extensions will allow users to easily switch to DuckDuckGo's 'no AI' mode, which uses a natural language processing algorithm to provide search results without relying on AI technology. This is in contrast to other search engines, such as Google, which heavily rely on AI to generate results.
DuckDuckGo's 'no AI' mode is not a new feature, but the new web extensions make it easier for users to access and switch between modes. The extensions will also provide users with more control over their search experience, allowing them to choose between AI-driven and non-AI driven results.
The launch of the new web extensions comes as DuckDuckGo continues to gain popularity, with its traffic increasing significantly in the past year. According to a report by SimilarWeb, DuckDuckGo's website and app traffic has seen a 20% rise in the past year, with an average of 2.5 million visits per day.
The rise of DuckDuckGo is also seen as a reflection of growing concerns about user data and online privacy. As more users become aware of the potential risks associated with AI-driven search results, DuckDuckGo's 'no AI' mode is seen as an attractive option for those who value transparency and control over their search experience.