The nation's collective pulse is racing like a sprinter out of the blocks as England prepares to face their quarter-final World Cup opponent on Saturday at 10 PM. What promises to be an electrifying encounter will undoubtedly have fans queuing up for prime viewing spots across London, and venues are cashing in with special packages that are selling faster than a Raheem Sterling breakaway.
The hype surrounding England's progress in the tournament is building to fever pitch, with reports suggesting that British fans could collectively splurge an estimated £250 million on everything from replica kits to World Cup-themed merchandise. And for those who want to be part of the action, London's top venues are pulling out all the stops – literally.
One such venue, Box Piccadilly in Soho, is making headlines with a promise that's as bold as it is brilliant: anyone who legally changes their name to Harry Kane will get a year's supply of free beer. But even if you don't fancy rebranding yourself after the Spurs striker, the sports bar's got everything else sorted – think state-of-the-art sound system and multiple screens that'll transport you into the heart of the action.
Meanwhile, The Steel Yard near Cannon Street is offering an industrial-chic setting that's as cool as it is cutting-edge. Think high-quality production values, advanced sound systems, and HD screens that'll ensure everyone in the Square Mile gets a bird's-eye view of the game.
For an immersive experience that'll leave you feeling like you're right on the touchline, Outernet on Charing Cross Road has got it covered. This vast underground space boasts cutting-edge audio and wrap-around screens that'll transport you into the action – think 10,000 square feet of pure football heaven.
Between the Bridges music and food festival on the Southbank is also getting in on the act, installing a massive 'jumbotron' screen to ensure everyone's got an excellent view. And with street food galore and multiple bars, you can bet your boots it'll be a lively affair – even if England do go down!
Over at BrewDog Waterloo, London's largest pub is set to host 1,800 fans on what promises to be a raucous night. With 23 screens and 11 projectors, the atmosphere will be electric, and don't forget the live MC for pre-match banter and post-match analysis – complete with drink giveaways, because why not?
But if you're after something a bit more laid-back – or just want to escape the football frenzy entirely – Poolhouse at Liverpool Street offers a unique combo of football viewing and pool games. Think technology-assisted games for all skill levels – and don't worry, they've got plenty of screens showing the action.
And for those who really want to get away from it all, Puttshack White City is hosting an 'Anti-World Cup' party that's as fun as it is odd. You'll get unlimited mini-golf, pizza, and drinks for two hours – without any televised coverage of the match, so you can enjoy some peace and quiet (ish).
Source: City AM