It's game on for SailGP as European private equity giant EQT seals a major coup in securing a strategic partnership with Sir Ben Ainslie's Emirates GBR team. This blockbuster deal sees EQT, managing a whopping £250bn in assets, become the team's exclusive private markets partner – a move that will send shockwaves of excitement through the sailing world and beyond.
The writing was on the wall: SailGP is where the big guns come to play. And now, EQT is throwing its hat into the ring, joining an impressive list of major firms and high-profile investors who've already staked their claim in this fast-growing sport. With this deal, EQT aims to turbocharge its brand awareness as it expands its investor base – a savvy move that leverages SailGP's global platform to reach key markets and connect individual investors with top-tier opportunities.
Emirates GBR is no stranger to the world of high-stakes sponsorship, boasting an impressive roster of commercial partners including JP Morgan, Howden, and Jumeirah. But this latest deal takes it to a whole new level – a testament to SailGP's rising commercial viability and its potential for global reach and audience engagement.
As the SailGP series hurtles towards its European leg, one thing is clear: this sport is where the big boys come to play. And EQT has just raised the stakes with its major partnership deal with Emirates GBR – a move that will send shockwaves of excitement through the sailing world and beyond.
The action gets underway in Portsmouth this weekend as the British leg of the SailGP series kicks off the European portion of the season. With races scheduled for Germany, Spain, and Switzerland, it's anyone's game as Emirates GBR looks to challenge its Australian rivals for top spot – currently held by Bonds Flying Roos, co-owned by Hugh Jackman and Ryan Reynolds.