Experts are advising consumers to wash their clothes less frequently to extend their lifespan. Fashion editor Hannah Rochell noted her own practice of rarely washing certain items, while Laura de Barra, author of Garment Goddess, explained that while washing machines clean, overwashing can reduce a garment's life.
Ecover's laundry expert supported this view, stating that water, detergent, heat, and the mechanical action of washing machines can lead to colour fading, fibre loss, and changes in shape. They suggest washing only when necessary and opting for cooler, shorter, or gentler cycles to maintain clothes and reduce energy and water use.
For minor spills, spot cleaning is recommended. Laura de Barra suggests using washing-up liquid and a white cloth to dab at stains, transferring the stain from the garment. When machine washing is unavoidable, choosing the gentlest suitable cycle and a kind detergent that works with cool temperatures can help protect clothing.