Facebook has launched a new AI-powered feature called "Your Algorithm," giving users more control over the content that appears in their feeds. The tool, which Meta announced on Tuesday, allows users to influence what they see in Feed and Reels by describing their preferences using natural language.
Users can communicate directly with the platform about the topics and content they wish to see more or less frequently, rather than relying solely on automated recommendations. Meta states that this feature is designed to make content recommendations more relevant, with changes reflected in real time.
The company has also updated Facebook’s three-dot menu, enabling users to manage content preferences directly from individual posts. Through this menu, users can access "Your Algorithm" or select "Interested" and "Not interested" options to provide feedback on specific content.
Meta may ask follow-up questions to better understand user preferences, allowing for more detailed feedback to refine recommendations. This initiative builds on Meta's efforts to give users more influence over their social media experiences, following similar introductions on Instagram and Threads.