Facebook
Britain's News Portal
Around The Clock
BREAKING
Loading latest headlines…

Fans Paid £37,000 to Watch Every World Cup Game in Times Square Cube

Two football enthusiasts have been selected to watch all 104 World Cup games in a custom-built viewing cube in Times Square, New York. They will earn £37,000 for the unique experience, which involves creating social media content and engaging with the public.

  • Kevin Kotoko and Austin Franklin were chosen from thousands of applicants for the role.
  • They will watch all 104 World Cup matches from a glass cube in Times Square, earning £37,000 each.
  • Their responsibilities include creating social media content and interacting with passers-by.
  • The experience has been described as 'surreal' and akin to being in 'The Truman Show'.
  • They are staying in a nearby hotel and are served food inspired by participating nations.

The ultimate fan dream has just become a reality – or at least, a lucrative job! Two lucky football enthusiasts have been handed the keys to a Times Square glass cube, where they'll be watching every single World Cup game from June 14 to July 15. And we're not talking about your average match-day viewing experience here – these guys will be raking in an astonishing £37,000 ($50,000) for their troubles.

The pair, Kevin Kotoko and Austin Franklin, beat out thousands of hopefuls with their own social media submissions. What's more, they'll not only get to watch every game, but also create content around it, engage with the public outside, and even live-tweet their reactions to the matches. It's a role that's left Kotoko, a die-hard Liverpool fan from Florida, jumping for joy – he's even quit his job as a waiter to take on the challenge! 'It's an unmissable chance for any self-respecting football fan,' he exclaimed.

As they settle into their unusual new roles, both men are loving every minute of it. Franklin likened the experience to living in the surreal world of 'The Truman Show', where your entire life is broadcast live as a reality TV show. And we can see why – with hundreds of people gathering outside the cube, cheering them on and snapping selfies with the pair inside. It's certainly an immersive experience, complete with food inspired by each nation taking part, served right in the viewing space!

But it's not all fun and games – these guys will be working non-stop from 6am to midnight (or later) for nearly six weeks. And that's without mentioning the gruelling schedule of four matches a day across three time zones during the group stages. Kotoko, who was born in Ghana, is keeping his fingers crossed for a strong showing by his birth nation, but knows it won't be easy maintaining energy and focus throughout this marathon viewing session. Both men are pinning their hopes on the US team to make some magic happen too.

Why this matters: This story highlights the growing convergence of sports, entertainment, and social media, showcasing how brands are creating innovative, high-profile campaigns to capture public attention during major global events. It reflects a broader trend of experiential marketing that UK companies and media outlets are also exploring.

What this means for you: What this means for you: This story offers a glimpse into novel marketing strategies that could influence how major sporting events are promoted and consumed in the UK in the future, potentially leading to more interactive and immersive fan experiences.

Related Articles

Get the news that matters.

Join thousands of readers getting the best of British news straight to their inbox.