The Premier League season is underway, with a noticeable absence of gambling and casino brands on club shirts. This change follows a voluntary agreement by all 20 Premier League clubs to remove the sector from their front-of-shirt advertising.
The finance sector has emerged as the most prevalent sponsor, with six teams displaying finance brands on their shirts. This includes long-standing agreements for Brighton and Hove Albion with American Express, Tottenham Hotspur with AIA (though Spurs will replace AIA at the end of the season), and Liverpool with Standard Chartered. New finance sponsors include Monzo for Coventry and CMC Markets for Everton, while Marex, linked to Space X, will sponsor Nottingham Forest.
Beyond finance, the tech and web sector now sponsors five Premier League clubs. Manchester United continues its agreement with Snapdragon, while new tech brands feature for Brentford (Indeed), Fulham (ClickHouse), Crystal Palace (Temporal), and Ipswich (Halo).
Other sectors with front-of-shirt sponsorships include airlines, with Emirates for Arsenal, Etihad for Manchester City, and Corendon Airlines for Hull City. Leeds United features Red Bull, Newcastle United has Knox, Aston Villa is sponsored by Visit Rwanda, and Vitality sponsors an unnamed club in the health sector. Sunderland is reportedly finalising a deal with Visit Ghana, while Chelsea currently lacks a full-time sponsor.