A hidden world of illicit steroid sales has been uncovered on Telegram, involving several high-profile UK-based fitness influencers and affiliates linked to Gencore Global. Despite touting themselves as a health and wellness brand, these individuals have allegedly been directing their massive online following towards encrypted channels where anabolic steroids, experimental peptides, and prescription-only medications are openly promoted and sold.
With over 180,000 followers on TikTok and Instagram, the Gencore Global network boasts a significant presence in the UK fitness scene. Its ambassadors and employees have been featured at events like FitXpo North West, sponsored racehorses, and promoted combat sports. However, investigations reveal that more than a dozen of these influencers are actively involved in promoting steroids through a Telegram network rebranded as 'Anabolic By Nature', initially operating as 'Rohm'. This platform advertises an array of illicit substances, including prescription-only medications like human growth hormone and tirzepatide.
The chief executive of Gencore Global has been identified as a lead administrator within the Telegram group. Conversations reveal that they are not only managing stock updates and addressing delivery issues but also offering advice on transporting steroids internationally. The conversations suggest an orchestrated effort to recruit individuals to promote these substances, with one Gencore ambassador asking users if they 'make content' or have connections to make commission and money online.
Anabolic steroids, synthetic variants of testosterone, are used by some to enhance muscle growth, strength, and recovery. While possession for personal use is not a crime in the UK, the sale, supply, or distribution of these substances without a licence, or their unauthorised import, is against the law. The Telegram network also offers prescription-only medicines alongside experimental peptides like BPC-157 and TB-500, which are illegal to sell with medicinal or wellness claims.
The use of anabolic steroids without medical supervision carries severe health risks as outlined by NHS guidelines, including cardiovascular issues, liver damage, hormonal imbalances, infertility, and psychological effects. The promotion of such substances by influencers raises serious concerns about public health and the ethical responsibilities of fitness industry personalities in promoting safe and healthy lifestyles.