Flora Food Group owner KKR to begin €7bn auction
UKPulse Consumer Desk
Private equity firms are reportedly interested in Flora Food Group, which could be valued at around €7bn (£6bn) in an upcoming auction.
- KKR, the owner of Flora Food Group, is set to begin an auction for the company.
- The potential valuation for Flora Food Group is approximately €7bn (£6bn).
- Private equity firms have reportedly started to show interest in the maker of I Can't Believe It's Not Butter.
KKR, the current owner of Flora Food Group, is preparing to initiate an auction for the company. The sale process could value the food group, known for products like I Can't Believe It's Not Butter, at around €7bn, equivalent to approximately £6bn.
Reports indicate that private equity firms have already begun to express interest in the company.