Ford has announced its next-generation electric truck will be called Fathom, with a starting price of $28,350. A destination and delivery fee brings the total to $29,945, placing it just below the $30,000 target Ford has aimed for since 2025.
The Fathom is the first vehicle built on Ford's new Universal EV Platform, which is designed to cut costs through a new assembly line process. The truck will be manufactured in Louisville, Kentucky, and represents a major bet for the automaker as it seeks to catch up with Tesla and Chinese EV makers.
Ford said on Thursday that deliveries will begin in fall 2027, and the truck's design will not be revealed until early 2027, when pre-orders will open. The Fathom will have five seats, a large touch screen, a digital car key, and support for Android Auto and Apple CarPlay, though it will not support Apple's next-generation CarPlay Ultra.
Every Fathom will be BlueCruise-capable, with a newer version of Ford's hands-free driver assistance system that is expected to eventually handle supervised driving from start to finish. The starting price includes a standard range lithium iron phosphate battery pack, but Ford has not yet disclosed the truck's driving range.