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Former LIV Golf CEO Greg Norman Prefers Tour's End Over Diminished Future

Former LIV Golf CEO Greg Norman has stated he would prefer the rebel tour to be scrapped entirely rather than continue in a reduced capacity, following the withdrawal of Saudi Arabia's Public Investment Fund backing.

  • Saudi Arabia’s Public Investment Fund withdrew its backing for LIV Golf earlier this year.
  • Talks are ongoing for a slimmed-down LIV Golf offering next year with potential investment from BC Partners.
  • LIV Golf's current season concluded prematurely in Indianapolis last week.

Former LIV Golf CEO Greg Norman has expressed a preference for the rebel tour to be scrapped rather than continue in a diminished form. Norman, who launched LIV Golf in 2022, stated to golf outlet Skratch, “I hate to see it wither away. I would rather just see it end.”

The future of the tour is uncertain after Saudi Arabia’s Public Investment Fund (PIF) withdrew its backing earlier this year, having invested $5bn in rivalling the PGA Tour. Discussions are ongoing for a reduced offering next year, potentially with investment from BC Partners. This may depend on whether star players Bryson DeChambeau and Jon Rahm commit to LIV Golf.

Players received a presentation last week in Indianapolis, where the current season ended prematurely, outlining a vision for “LIV 2.0” from BC Partners’ Ted Goldthorpe. LIV CEO Scott O’Neil remains hopeful for the tour's future, which would likely involve a reduced calendar of eight to ten events and significantly smaller prize money purses.

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