Beauty experts are noting a significant resurgence in the popularity of foundation sticks, a format once a staple in makeup bags that had somewhat faded from prominence. These solid formulations are being lauded for their user-friendly nature, offering a mess-free and portable alternative to traditional liquid or cream foundations. The convenience extends to application, often requiring only fingertips for blending, thus eliminating the need for brushes or sponges.
The compact nature of foundation sticks makes them ideal for on-the-go touch-ups and travel, mitigating the risk of spills or breakages associated with bottled products. Furthermore, their precise application allows for targeted coverage, which is particularly beneficial for individuals who use multiple shades – for example, those with deeper skin tones who may wish to define specific areas without shades merging.
While certain brands, notably Bobbi Brown with its Skin Foundation Stick priced at approximately £39, maintained a presence during the sticks' quieter period, recent introductions from high-profile brands such as Dior and Charlotte Tilbury have reignited interest. This revival has placed renewed focus on key figures in the beauty industry, including Bobbi Brown herself, who, no longer affiliated with her eponymous brand, now leads Jones Road.
Jones Road's new Your Skin Foundation Stick, retailing around £36, is described as offering a moist, glowy, and natural-looking finish, appealing to those who favour a less-is-more aesthetic. However, this particular formulation is noted as being less suitable for oily skin types or those desiring full, matte coverage. For individuals with drier complexions, another notable entry is the Bare Minerals Complexion Rescue Luminous Skin Tint Foundation Stick, priced at approximately £33, which offers a dewy, light-coverage tint designed to melt seamlessly into the skin.
The return of foundation sticks underscores a broader trend in the beauty market towards more effortless, adaptable products that cater to diverse skin needs and lifestyles. Consumers are increasingly seeking out formulations that provide a natural look and comfortable wear, aligning with a desire for simplified beauty routines. While newer formulations often target specific skin types, established offerings continue to provide options for a wider range of preferences.
Source: Sali Hughes on beauty: go fetch a foundation stick – they’re fuss-free, flexible and making a comeback