Redditch Borough Council is planning to bestow the award of freedom of the borough on Jordan and Cian Adams, known as the FTD Brothers, in recognition of their remarkable fundraising efforts for dementia research. The brothers, who are both at risk of getting dementia in their 40s, have raised almost £2m through a gruelling sequence of 32 marathons in 32 days, which they completed in Ireland and the UK.
The brothers' achievement has brought significant attention to Redditch, their hometown in Worcestershire, and has raised awareness about the importance of dementia research. According to Councillor Matt Dormer, the leader of the borough council, the brothers' efforts are 'incredible' and 'totally and utterly deserve this accolade'.
The freedom of the borough is a prestigious honour that is granted to individuals or organisations that have made a significant contribution to the community. This would be only the fourth time in Redditch's history that the award has been granted, with the last recipient being the 37th Signal Regiment in 2014.
The award will be granted at an extraordinary meeting in August, which will take place at the Palace Theatre in Redditch. This event is also expected to be a fundraising opportunity.