Get ready to be dazzled by the vibrant, often outrageous world of Ghana's hand-painted film posters – a riotous art form that's gone from scrappy neighbourhood advertising to global collectible gold. For decades, these whirlwind masterpieces have been tantalising audiences with their outrageous, frequently gruesome depictions of Hollywood blockbusters, adding fantastical twists and turns that would make even the most seasoned plot-twister proud.
Meet Heavy J (Jeaurs Affutu), one of the pioneers of this art form, who has spent four decades perfecting his craft on humble flour sacks. His creations are a testament to the sheer unbridled energy and imagination that defined Ghana's film culture from the late 1970s through to the early 2000s. Who needs faithful depictions when you can paint a poster for Disney's 'The Little Mermaid' with a bloodied knife or a skull? That's what these daring artists called their artistic licence – they'd push the boundaries, add in fantastical elements entirely unrelated to the film itself, and then dare audiences to take notice.
As Ghana transitioned into the 21st century, the era of hand-painted posters began to fade like a well-loved VHS tape. The proliferation of personal TVs, video players, and (shock horror!) electricity led to the closure of neighbourhood video clubs, forcing many of these talented artists to seek new pastures. But, unbeknownst to them, their creations had already captured the hearts – and wallets – of international art enthusiasts.
The 2000s may have seen a lull in demand for these iconic posters, but today they're hotter than ever, driven by savvy online marketing and a hungry customer base. Enter Deadly Prey Gallery, co-founded by Ghanaian Robert Kofi and American Brian Chankin in 2012. This forward-thinking organisation is at the forefront of preserving this unique cultural practice, connecting contemporary Ghanaian artists with international clients and feeding the renewed demand for these stunning collectibles.
With around 15 talented artists on board – including Heavy J, Benjamin Amartey (aka Stoger), and more – Deadly Prey Gallery facilitates commissions for new posters that are as sought after as a vintage Star Wars action figure. The most in-demand titles? Classics like 'The Exorcist', 'Star Wars', and 'Terminator' franchises, naturally, with orders pouring in from the US. Prices start from around £450, but trust us – these one-off pieces are worth every penny.
According to Joseph Oduro-Frimpong, Director of the Centre for African Popular Culture at Ashesi University, the secret to their success lies in an African tradition that's been passed down through generations: 'visualising the invisible'. These posters aren't just advertisements – they're cultural artefacts with a story to tell. And Kofi, who works tirelessly from Accra to guide his artists and coax out the drama and imagination, knows that all too well.