Girlguiding has launched its first major uniform redesign in over three decades, aiming to provide its members with increased freedom for personal expression. The updated approach means that members will now only be required to wear a top from the new collection to be considered 'in uniform', allowing them to pair it with their own choice of trousers.
This significant update, the first since 1990, was informed by extensive feedback from thousands of Rainbows, Brownies, Guides, and Rangers. Research indicated that girls highly value choice and the ability to express their individual style within the organisation. Felicity Oswald, Girlguiding's chief executive, stated that the redesign prioritised "practicality, comfort and sustainability," blending the charity's rich heritage with contemporary colours and prints.
The comprehensive new range features 30 clothing items, 15 accessories, and various neckerchiefs, with a T-shirt priced from £12. Innovative design elements include hidden pockets within waistbands, thumb holes on sleeves, and badge sashes that can also function as cross-body bags. This marks the first time in 30 years that Girlguiding has simultaneously updated its entire uniform collection.
Ms Oswald emphasised that the collection is designed to give girls the "freedom to express themselves, whilst feeling part of our amazing organisation." A Girlguiding survey conducted in June, involving 2,000 girls aged six to 16 across the UK, revealed that 93% felt most comfortable when they could choose their own styling. Angellica Bell, a Girlguiding ambassador and presenter, echoed this sentiment, highlighting how the new design empowers both girls and volunteers to embrace their individuality.
Existing members are not obliged to purchase the new range immediately. The organisation has confirmed that girls can continue to wear their current uniform until they require a replacement, ensuring a smooth transition and avoiding immediate costs for families.